Can you guess the most googled cosmetic procedure in the U.S.?
Like fashion and makeup, cosmetic procedures go through popularity trends. At times, breast augmentations are the hottest procedures, then a few months later, liposuction tops the charts.
Social media and virtual Zoom meetings are increasingly cited as factors to the rising popularity of cosmetic procedures. Cosmetic surgery provider, Longevita, has released a study of Google searches designed to identify the most searched cosmetic procedure in each U.S. state. This information can be extremely helpful to estheticians, clinical aestheticians, and other beauty professionals especially those who relocate to another state.
Though study results revealed that Rhinoplasty was ranked the most googled cosmetic surgical procedure, Brazilian Butt Lifts (BBL) proved to be the most searched-for procedure in Illinois. BBL is a surgery that extracts fat from other parts of your body and injects your own fat into your butt to add shape and volume. As this is an invasive body procedure, beauty professionals must pay close attention when performing body treatments.
The top 5 popular cosmetic procedures in the U.S. are: (1) Rhinoplasty, (2) Brazilian Butt Lift, (3) Abdominoplasty, (4) Breast Reduction, and (5) Breast Enlargement. Liposuction and jawline surgery tied for fewest google searches, which is most likely because patients would rather opt for “fat relocation” cosmetic procedures and invest in fillers like Juvéderm and Restylane to reshape the jawline.
As a world leader in quality education for spa and beauty professionals, New Age Spa Institute’s mission is to broaden graduates’ versatility and practical skills within the spa and wellness industry. NASI esthetics students train for medical spa settings with classes focused on working with clients post-injectables and laser safety and training, among many other advanced medspa market treatments and topics.
While certain cosmetic procedures may fall outside of the scope of practice of estheticians, every true clinical professional is aware of the post-op healing aftercare for popular cosmetic procedures. Understanding and communicating follow-up instructions to clients and patients regarding advanced treatments is crucial to health, safety, and professionalism.
Though trends come and fade, they gravitate valuable income and mold clients’ impressions of your brand. With this data, spa and wellness professionals can attempt to navigate 2022 trends and build a thriving enterprise with the latest hot ticket procedures in mind.