The beauty industry is growing and every day more products are finding their way to the shelves. With the Internet, consumers have it easier than ever before to get their favorite product delivered to their door. And companies like Amazon are making it even easier by having rapid delivery available.
With the Internet at our fingertips and lightning delivery speed, the beauty industry has seen an influx of fake beauty products that are being sold by unauthorized retailers. These sellers are masking themselves as the real distributor and selling products for less money, appealing to people like you and me who like a good bargain. This hurts the brand, becomes a legal issue and a health risk to consumers. Fake products may be diluted, expired or not safe to use as intended.
Sometimes a too-good-to-be-true offer may be just that. A product that is counterfeit may be stolen or altered causing us to be pulled toward that low price without knowing that it’s a fake. Spotting counterfeit products may sometimes be a challenge because those sellers are becoming better at making and imitating product packaging.
Two organizations, E-Enforce and Oris Intelligence are taking action to locate and eliminate copycat retailers. Some brands are also taking matters into their own hands and are listing fake websites that are trying to sell their products.
Remember, when buying a new product or eyeballing a sale on the Internet do your research and better yet, purchase it straight from a licensed professional or an authorized dealer or retailer.