There are many people out there right now that are claiming to be beauty experts. From the girl from high school to a friend you once worked with, they are all trying to sell us something for the hair, nails or skin. We are huge fans of supporting people and their small businesses, but when it comes to beauty products we understand the importance of proper training. It can be confusing when a self-proclaimed beauty expert tries to sell us an acne product without having the skills from an accredited school to determine what is causing my acne to happen. And there lays the biggest problem, uneducated people with no research behind their belt are trying to sell products because it’s easy and convenient.
There are so many different products out there right now that people are trying to make money. We get it, everyone is in it to make a buck, but those who are in it for just the money, usually aren’t the people one should depend on or buy things from, especially when it comes to beauty products.
Thanks to technology, social media and the ability to communicate with anyone at any time people are buying the products because they believe that they will be more youthful for less money than going to a professional.
It’s easy for these companies, or individuals to be pumping out new products because most beauty products are not regulated by the FDA. The handful that are, fall into three categories: sunscreens and products with steroids or hydroxy acids. This is why there are so many different products appearing on the market, because the FDA doesn’t bat an eye at another anti-aging cream.
As a professional, it’s important to communicate with your clients. Engage and educate them with visual content and don’t forget to set up professional social media profiles. Sharing our knowledge and expertise is the key to building a trustworthy relationship with our clients. And as a consumer it’s important to be aware of whom you purchase skin care products from – just to avoid unpleasant surprises.