What Millennials Want

What Millennials Want

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Companies from skin care and fashion to the food industry are fiercely competing for millennial buy in of their products and services. In the United States alone, 80 million Millennials have the ability to make an impact on your brand. They are the generation known as the influencers, trendsetters and selfie takers.

Millennials are always on the go and they love a good bargain. Their instant gratification mindset separates them from their wrinkle-cream lathering parents. They want fast outcomes from their products and it’s best that these products be natural.

According to the International Spa Association, the Millennials that hit the spa do it to relieve stress but they aren’t making it a habit, at least not yet. On average a typical Millennial visits the spa five times a year. There are two reasons for that, costs and time. These days, the Millennials are always on the go and they are looking for a good deal, all while taking selfies along the way.

With every great selfie comes the desire to have that flawless face. Being proactive with skin care now will decrease the struggle of future skin problems. With technology advancements, more Millennials are turning to procedures such as chemical peels, ultrasonic treatments and LED, just to name a few.

Over the last 2 years, beauty industry has also seen an increasing trend in makeup purchases. Contouring is the new trend because it hides imperfections and gives the selfie taking Millennial instant, glowing skin. To get the desired outcome, Millennials are looking for noninvasive procedures and natural makeup options to give them that instant feel-good vibe.

New massage techniques are also trending, especially massages focused on the face. Because the face is full of lymphatic vessels, a facial massage helps rid the body of toxins naturally and prevent aging in the long run.

To increase your cliental, give these tech-savvy, immediate gratification-seeking and independent Millennials what they are looking for and you will see the payoff in the long run.